The Proto-Persona Swamp
Being a supporter of the value of personas to product teams, I sometimes underestimate that misconceptions and low UX maturity about its prime goal - a decision-making tool to align product to user needs and goals - can be a deal-breaker. Making a persona effort within a company is usually better said than done. The term persona comes in [...]
My mix methods user researcher dilemma
At heart, I define myself as a qualitative researcher. However, over time, I believe this was primarily a philosophical perspective as I typically trade in stories collecting what happens and trying to make sense of it. In my eyes, this would make me more of a qualitative researcher. Yet even if I take a simplistic approach, quantitative researchers care about [...]
User Research and Service Design plans, are they that different?
On my side of things, there is no significant difference. All starts with the same process. First, the team needs to be very clear on the goals. This is where many teams and organizations miss the mark. Teams dive straight into the methods and tools and say, "We need to talk to users to map our service user journey" or [...]