Embrace how users see the world
A lovely phrase that´s not quite accurate 😉 As user researchers we can never leave our worldview aside, but we can put ourselves on a deliberate act of listening. Embracing how other people see the world it´s a lot harder that one might think as it really needs willingness, study and practice. We all know how to ask questions, after [...]
Assumption-based versus research-based data
Last week I have spend a couple of evenings trying to tune a sailboat mast. Better said then done. Let´s say, to keep it simple, that the main objective is to have the mast straight both port-starboard and bow-stern, you have a couple of steel cables you have to tight and others you have to loose to get it right. [...]
What´s the value of user research?
As far as i can see... and i do wear glasses 🙂 if you are being asked this question many times, most probably you live in a place where most people don´t know what researchers do, probably don’t really care, and ultimately don’t want any value it might contribute. If you work in a "engineering" environment one approach to this [...]